Why I Chose WordPress (and Why You Might Want To, Too)

A few months ago, I lost a $5K/month retainer client overnight. One of those “no warning, budget shifted, sorry” kind of situations.

It was the kind of gut punch that forces you to rethink everything.

And suddenly, it wasn’t just about streamlining—

It was about survival.

When You’re Starting from Scratch, Bloat Is Expensive

I’ve worked on Kajabi, ClickFunnels, HighLevel, ThriveCart, Podia, and more.

And they all promise to make funnel building easy.

But you pay for that “ease” in other ways:

• Monthly fees that scale fast
• Features you don’t use
• Lock-in to their ecosystem
• Slow page load times (hi, ClickFunnels v1)

When you’re bootstrapping or rebuilding, you don’t have time to fight your platform.

And you definitely don’t have the money to test five before finding the right fit.

Why I Chose WordPress (Again)

I’ve been building with WordPress for 15+ years.

But this time, I wasn’t just building websites—I needed a funnel system.

Here’s what changed the game:

• Breakdance → A drag-and-drop builder that’s fast, modern, and ADHD-friendly
• FunnelKit → A legit sales funnel builder that lets you do one-click upsells, order bumps, A/B testing, and custom checkout flows
• WooCommerce → Handles product delivery and payments with zero additional monthly fees
• MailerLite → For email sequences, with a generous free tier and simple automation
• Other tools like Pretty Links, Bitly, Calendly, and Google Tag Manager plug in beautifully

Everything plays nicely together—and I’m not hostage to someone else’s roadmap.

WordPress Isn’t Just for Blogs Anymore

It’s flexible. It’s extendable. It’s open source.

And most importantly:

You own it.

There’s no “we’re shutting down this feature” or “you need to upgrade to access the thing you already built.”

It’s also:

• Future-proof. It’s been around 20+ years and powers 40%+ of the web.
• Widely supported. If you need help, there’s a plugin, tutorial, or dev who can solve it.
• SEO-friendly by default. No need to fight hidden markup or limited customization.
• Customizable as you grow. You can start lean and add complexity only when you need it.

But Isn’t WordPress Complicated?

Not the way I set it up.

With Breakdance and FunnelKit, I’ve got a fully drag-and-drop visual funnel builder that feels like the best parts of Kajabi and ClickFunnels—but faster, cheaper, and actually customizable.

And I’m not rebuilding every time a platform changes their pricing model or layout grid.

This stack lets me build once, refine forever.

What You Really Need to Know

If you’re starting from scratch, rebuilding after burnout, or just sick of platform hopping… WordPress is probably your best bet.

You’ll trade a little setup time for:

• No monthly funnel fees
• Total control
• The ability to scale your way

And if you’re anything like me—a strategic thinker with ADHD who needs structure but hates being boxed in—this setup hits the sweet spot.